Thursday, December 3, 2009

MTV's A Thin Line : About the Campaign

The Web and cell phones help us communicate, connect and learn in ways we never could before, but they've also forever changed how we interact with others. Things we used to share in person – and in private – can now be broadcast to thousands, instantly. Sometimes we type things we would never say to someone's face. As a result, new issues like forced sexting, textual harassment and cyberbullyiing have emerged, which now affect a majority of young people in the U.S.

MTV's A Thin Line campaign was developed to empower you to identify, respond to, and stop the spread of digital abuse in your life and amongst your peers. The campaign is built on the understanding that there's a "thin line" between what may begin as a harmless joke and something that could end up having a serious impact on you or someone else. We know no generation has ever had to deal with this, so we want to partner with you to help figure it out. On-air, online and on your cell, we hope to spark a conversation and deliver information that helps you draw your own digital line.

http://www.athinline.org/about#research

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