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Friday, August 16, 2013

When the Going Gets Scruff

The National Crime Prevention Council is excited to unveil our new animated short video on bullying, When the Going Gets Scruff, which is intended for children ages 5 to 9 to view in school and in afterschool settings. Bullying has become an epidemic and a public health concern. Now is an opportune time, as we all prepare for the approaching school year, for teachers and caregivers to consider how they can use this new resource once school is back in session.

The seven-minute animation features the long-standing crime prevention icon McGruff the Crime Dog and his nephew Scruff®. From this video children learn that they shouldn’t ignore bullying or enter physical altercations with their opponents. The two take-away messages for children are, “Don’t bystand. Lend a hand,” and “Stop, talk, and walk.” Additionally, NCPC has drafted discussion questions to accompany When the Going Gets Scruff that can be used by facilitators to encourage discussion among students after they’ve viewed the video.

The video and accompanying discussion questions are available to download free of charge on NCPC’s website (, NCPC’s website for children (, and various other video streaming sites such as YouTube (, so that teachers, caregivers, and law enforcement all over the country can easily share it with students.

Funded by the Community Oriented Policing Services office of the U.S. Department of Justice, the goal of this new animated short video is to increase the number of law enforcement officers who partner with school staff and community stakeholders to address and prevent bullying.

If you have any questions, please email with subject line “WTGGS Inquiry.” After showing the video and facilitating a discussion, please complete this five-question survey
to provide us with helpful feedback. We thank you in advance for your thoughts and comments.


Michelle Boykins
Senior Director of Communications
National Crime Prevention Council

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