This paper is intended for policymakers, parents and caregivers, journalists, industry stakeholders, and all advocates concerned with what has become one of the greatest challenges of our time: balancing the benefits of advanced technology while the well-being of all children. It assesses key policy and legal debates around kids' online safety over the last five years, provides a framework for understanding their contours, and outlines critical steps that governments and advocates should take now. The solutions are at hand to protect children's safety and the continued growth of technology. The path forward requires bold leadership and vigilance among those who know the status quo is unacceptable.